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Career Agent Concepts 2.0
Welcome to Career Agent Concepts 2.0
Welcome to Career Agent Concepts 2.0 (2:06)
Making the Most of the Course (5:50)
The Career Agent Concepts Secret Society (5:42)
Getting Referrals from CAC Secret Society (3:00)
#CACSecrets (1:47)
Sharing Your Ads the Right Way for Feedback (5:18)
Registering for Support Calls (2:01)
Being the Featured Agent on the Support Calls (4:51)
Request Taylor and Michael as friends on Facebook (1:04)
Meet Your Mentors (2:14)
Questions with Free Trials and Billing (1:36)
Testimonials (1:56)
One Last Thing... (2:16)
Marketing and Advertising Lessons
Becoming a Mind Reader (2:59)
Creating a Prospect Persona (15:16)
Creating Irresistible Offers (13:14)
Ad images (14:55)
Understanding Prospect Level of Awareness (13:52)
Motivating Your Prospect (10:12)
Lead Magnets (12:41)
How to win the Business from your prospects current carrier (21:03)
Tips for improving your Ad copy, landing pages, web pages, blog posts, and advertorials (18:44)
Split Testing Ad Copy, Audiences, and Images (6:58)
Support
Need Help? (0:47)
Facebook Support (2:42)
Facebook 20% text tool (3:37)
Help Within the Ad Platform (2:23)
Terms and Conditions (2:02)
Generic Privacy Policy (0:57)
The Armory
Choosing Your Weapons (2:39)
Agency Elephant (3:34)
ManyChat (2:48)
Survey Gizmo (2:51)
Videowrappr (1:33)
Brandzooka (2:38)
Adroll (3:37)
Lead Pages (1:48)
Canva (1:44)
Zapier (2:16)
Adespresso (2:32)
Bitly (1:18)
Fiverr.com (1:30)
Advertising Boost (2:25)
Introchamp (1:25)
Outsourcely (3:33)
Designrr.io (2:35)
Emoji Keyboards (1:47)
Facebook Pixel Helper (1:56)
Rev.com (2:22)
Passion Pages (4:18)
Agency Page (3:30)
Personal Brand Page
Understanding the Ad Platform and Data Management
Lets Navigate this Jungle (1:39)
Ad Objectives Overview (9:54)
Lead Form Ads (7:14)
Page Post Engagement Ad (3:50)
Video View Ads (9:16)
Web Traffic Ads (6:56)
Click to Call Facebook ads (6:34)
Campaigns, Adsets, and Ads (4:22)
Staying Organized (5:10)
Understanding Your Metrics (8:12)
Finding Your Target Audiences (24:31)
Placements, Budgeting, and Scheduling (6:41)
Locating Hard to Find Audiences on Facebook (13:40)
Custom Audiences (7:45)
Lookalike Audiences (6:55)
Finding People Based on Income (4:13)
Finding Homeowners (3:11)
Campaign Optimization (15:36)
Ad Set Up
Intro (1:53)
How we Set up Ads (3:38)
Leveraging the Ad Copy Provided in this course (2:12)
Making Sure you have ALL pixels installed - the FULL SWARM (7:44)
Thank You Pages (5:38)
Downloading your Lead Form Leads (2:30)
Landing Page Set Up (3:50)
Survey Software Set Up (5:16)
Lead Form Set Up (6:12)
Long Form Landers / Surveys (8:45)
Short Form Landers / Lead Ads / Surveys (5:22)
Contests
What is Contest Advertising (1:20)
Types of Contests (4:53)
Why The Ad Works (1:05)
Lead Level of Intent (2:34)
Weapons Needed (2:51)
What Page am I hosting this From (2:17)
Terms and Conditions / Privacy Policy (1:15)
Finding Your Audience (25:05)
Images (1:21)
Ad Copy Version (0:55)
Landing Page or Lead Form (2:25)
Retargeting (2:27)
Drawing the Winner (2:35)
Increase Your Conversations with Additional Entries (3:56)
Increase Your Conversions with 2nd Prizes (2:52)
Reduce Your Prize Cost (2:02)
Sales Word Tracks
Promotions and Giveaways
What are Promotion or Giveaway Advertising? (0:52)
Types of Promotions and Giveaways (2:30)
Why Promotions and Giveaways work (1:01)
Lead Level of Intent (1:28)
Weapons Needed (2:17)
What Page Do I Run This From? (2:06)
Terms and Conditions (1:06)
Privacy Policy (0:09)
Landing Page or Lead Form (3:21)
Finding Your Audience (8:41)
Ad Copy Version (0:55)
Retargeting (3:04)
Reduce Your Giveaway Costs (1:48)
Sales Word Tracks (0:20)
Incentive Marketing
What is Incentive Marketing (2:39)
Why it Works (2:05)
Lead Level of Intent (2:54)
Weapons Needed (2:32)
What Page am I running this from? (1:53)
Finding Your Audience (6:57)
Images (2:37)
Ad Copy (0:55)
Retargeting (2:33)
Sales Word Tracks (0:20)
Surveys, Quizzes, and Polls
What Are Poll, Quiz, and Survey Based Advertising? (1:40)
Types of Polls, Quizzes, and Surveys (2:37)
Why it Works (2:09)
Lead Level of Intent (1:59)
Weapons Needed (3:10)
What Page am I running this from? (1:36)
Finding Your Audience (3:02)
Ad Copy Version (0:55)
Retargeting (10:48)
Sales Word Tracks
Retargeting (4:48)
Affinity Advertising
What is Affinity Advertising (4:02)
Why The Ad Works (1:26)
Lead Level of Intent (1:50)
Different Types of Affinities (3:58)
Weapons Needed (1:50)
What Page am I running this from? (2:09)
Landing Page or Lead Form? (3:30)
Finding Your Audience (24:20)
Image
Ad Copy for Ad (0:55)
Retargeting (4:09)
Sales Word Tracks (0:20)
New and Limited Time Initiatives and Programs
What is Program Based Marketing? (0:51)
Types of Program Based Marketing (1:46)
Why it Works (0:46)
Lead Level of Intent (1:47)
Weapons Needed (2:45)
What Page am I running this from? (1:17)
Audience (4:04)
Images
Ad Copy (0:55)
Landing Page, Survey, or Lead Form? (2:52)
Retargeting (5:50)
Sales Word Tracks
Budget Saver Ad
What is a Budget Reduction Ad? (4:26)
Why it Works (1:59)
Where and How can I save these people money to deliver on my promise? (3:16)
Lead Level of Intent (3:20)
Weapons Needed (2:53)
What Page am I running this from? (1:18)
Audience (6:47)
Images (2:19)
Ad Copy (0:55)
Landing Page or Lead Form? (0:57)
Retargeting (5:50)
Sales Word Tracks (0:20)
Carrier Rate Reduction Opportunities
What are Carrier Rate Reduction Opportunity Ads? (1:59)
Why it Works (1:40)
What Carriers Should I Target? (1:22)
Lead Level of Intent (1:24)
Weapons Needed (1:33)
What Page am I running this from? (1:13)
Targeting (6:33)
Images (2:13)
Ad Copy (0:55)
Retargeting (2:40)
Sales Word Tracks (0:20)
Joint Venture Marketing with Business Owners
What is Joint Venture Marketing? (1:48)
Why it Works (4:47)
Lead Level of Intent (2:34)
Weapons Needed (2:25)
What Page am I Running this from? (0:50)
Targeting (2:09)
Images (1:19)
Ad Copy (1:35)
Landing Page or Lead Form? (1:39)
Retarget (1:55)
Business Spotlight Series
What is a Business Spotlight? (1:33)
Why it Works (2:23)
Biz Spotlight Series Examples (5:14)
Where am I finding all these Business Owners? (3:14)
Lead Level of Intent (5:46)
Weapons Needed (3:22)
What Page am I Running This From? (1:48)
Sample Questions For Biz Spotlight Videos (2:43)
Targeting (4:37)
Ad Copy (0:55)
Landing Page or Lead Form? (2:52)
Video View (0:44)
Retargeting (4:21)
Sales Word Tracks (0:20)
Geotargeted - Apartment Complex Renters, Fairs, Festivals, Text To Wins..
What is a Geotargeted or Geofenced Ad? (1:09)
Why They Work (2:10)
Lead Level of Intent (2:48)
Weapons Needed (1:21)
What Page am I running This From? (1:49)
Targeting (3:28)
Images (1:11)
Ad Copy (2:42)
Landing Page or Lead Form (1:55)
Retargeting (1:52)
Sales Word Tracks (0:20)
Income Protection
What is an Income Protection Ad? (0:37)
Why it Works (1:15)
Lead Level of Intent (1:03)
Weapons Needed (1:02)
What Page am I Running this from? (0:36)
Ad Copy (0:55)
Images (0:51)
Landing Page or Lead Form? (1:00)
Retargeting (1:00)
Sales Word Tracks (0:20)
Social Marketing with Direct Mail Marketing - Conceptual - Will Vary By Agency
How do you combine Direct Mail with Social Advertising? (1:12)
Why it Works (0:31)
Lead Level of Intent
Weapons Needed
What Page am I Running This From? (0:10)
Targeting (1:24)
Images (0:38)
Ad Copy (0:06)
Video View Version
ChatBot
Retargeting
Advertorials - Conceptual - WIll Vary by Agency
What is an Advertorial? (3:07)
Why it Works (2:17)
Lead Level of Intent (2:05)
Weapons Needed (1:40)
What Page am I Running This From? (1:47)
Targeting (1:39)
Images (1:18)
Ad Copy (4:04)
Landing Page or Lead Form (0:52)
Video View Version
Retargeting (1:56)
Sales Word Tracks (0:20)
Video Ladders - Conceptual Ad Strategy - Will Vary by Agency
What is a Video Ladder Strategy? (5:21)
Why it Works (3:51)
Running for Video Views... (0:56)
Lead Level of Intent (0:58)
Weapons Needed (2:21)
What Page am I running this from (2:04)
Targeting (2:25)
Images
Ad Copy (1:31)
Landing Page (5:43)
Retargeting (5:43)
Sales Word Tracks
Health Insurance Ad
Why it works (0:59)
Lead Level of Intent (1:10)
Weapons Needed (0:09)
What Page am I running this from? (0:50)
Targeting
Ad copy (0:06)
Imagrey (0:06)
Lead Page Questions
Final Expense Ad
Why it works (0:44)
Lead Level of Intent (0:27)
Weapons Needed (0:08)
What Page am I running this from? (0:35)
Targeting (0:51)
Page
Ad copy (0:06)
Images (0:06)
Retargeting
Custom Audience Ad - Cross Selling - Retention Strategy
What is Cross Selling Advertising? (2:04)
Why it Works (0:50)
Lead Level of Intent (0:42)
Targeting (4:32)
What Page am I running this from? (0:11)
Ad Copy (0:55)
Images (1:11)
Follow up (1:09)
Custom Audience Ad - Holidays - Retention Strategy
What is Holiday Advertising (1:43)
Why it Works and What its goals are (1:29)
Weapons Needed (2:12)
What Page am I running this from? (0:13)
Ad copy (0:55)
Video View Version
Follow Up (1:18)
Images (1:30)
Custom Audience Ad - Referrals from Book
What is Custom Audience Referral Based Ads? (0:51)
Why They Work (1:20)
Lead Level of Intent (1:56)
Weapons Needed (0:54)
What Page am I running this from? (0:20)
Targeting (3:48)
Ad Copy (0:55)
Video Version
Retargeting (optional) (0:38)
Follow Up (5:08)
Custom Audience - Servicing Your Book
What is a Book Servicing Ad? (1:54)
Why it Works (2:11)
Weapons Needed (0:55)
What Page? (0:11)
Targeting (1:20)
Ad Copy (0:55)
Follow Up (0:58)
Custom Audience - Winback Campaigns
What is a Winback Campaign (1:56)
Why it Works (2:06)
Lead Level of Intent
Weapons Needed
What Page am I running this from? (1:24)
Lead Form
Targeting (1:32)
Ad Copy (0:55)
Sales Word Tracks
Seller Leads Chatbot
Chat Bot Intro (1:23)
Facebook Page and Many Chat Pro Set Up (4:09)
Download Chat Bot Template (1:21)
Chat Bot Overview (3:36)
Update Opt In 2 (1:05)
Update Opt In 1 (4:47)
Update Home Search (1:43)
Update Home Value Only (1:58)
Greeting Message and Growth Tool Overview (2:15)
Realtor Mobile Link (1:40)
Home Value JSON Link (1:00)
Home Value Only Link (1:10)
Testing Home Value Link (3:06)
Setting Up Zapier (0:45)
Zillow API Key (1:49)
Creating Home Value Zap (7:10)
Testing Home Value Zap (2:19)
Selecting Image for Facebook Ad (2:59)
Setting Up Facebook Ad (10:01)
Chat Bot Summary (1:00)
Loan Officer - Affinity
What Page am I running This from?
Audience
Ad copy
Images
Example
Loan Officer - VA
What Page am I running this from?
Audience
Ad Copy
Images
Example
First Time Homebuyer
Page
Copy
Images
Audience
3% Down Conventional or FHA
Page
Copy
Image
Audience
Loan Officer - USDA
What Page am I running This from?
Audience
Ad Copy
Images
Example
Gym Karate Ad #1
What Page am I running this from?
Targeting
Ad Copy
Images
Karate Ad # 2
What Page am I running this from?
Targeting
Ad Copy
Images
Doctor Ads
What Page am I running this from?
Audience
Ad Copy
Images
Dentist Ad
What Page am I Running these from
Targeting
Images
Ad Copy
Bonus Tips and Tricks
Spying on Other Agents (5:10)
Blending Ad Styles
Gaining Organic Leads from Your Ads (3:29)
Marketing Books We Recommend
The books
Why Promotions and Giveaways work
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