Career Agent Concepts 2.0
Bigger - Better - Faster - More
The #1 BEST SELLING and MOST POPULAR course for Insurance Agents, Brokers, and Producers to learn how to generate leads for their Agency and Referral Partners leveraging the Facebook ads platform.
Over 2,500 Agents lean on and rave about Career Agent Concepts strategies, communities, and support across all the US and Canada.
In this NEXT Edition we take the lead generation strategies we have taught and add new twists... deeper automation... stronger retargeting...
Strategies that already produced thousands and thousands of inexpensive, highly targeted, exclusive, and high intent prospects in plug and play formats.. even better
There have been NEW Ad styles added to the mix that are bringing in tremendous lead quantities at a high quality..
There have been updates and upgrades made to Our Referral Partner Categories
More ads to generate leads from Realtors, Loan Officers, Accountants, and Attorneys!
New referral partner lead gen categories such as Auto Sales, Roofers, Solar, Gyms, Doctor Offices, Dentist Offices, & more!
Back end automation nurturing your leads with emails, texts, and voicedrops until they are ready to buy.
Your Instructor
Michael McCormick
Course Curriculum
Welcome to Career Agent Concepts 2.0
Available in
days
days
after you enroll
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StartWelcome to Career Agent Concepts 2.0 (2:06)
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StartMaking the Most of the Course (5:50)
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StartThe Career Agent Concepts Secret Society (5:42)
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StartGetting Referrals from CAC Secret Society (3:00)
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Start#CACSecrets (1:47)
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StartSharing Your Ads the Right Way for Feedback (5:18)
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StartRegistering for Support Calls (2:01)
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StartBeing the Featured Agent on the Support Calls (4:51)
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StartRequest Taylor and Michael as friends on Facebook (1:04)
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StartMeet Your Mentors (2:14)
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StartQuestions with Free Trials and Billing (1:36)
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StartTestimonials (1:56)
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StartOne Last Thing... (2:16)
Marketing and Advertising Lessons
Available in
days
days
after you enroll
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StartBecoming a Mind Reader (2:59)
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StartCreating a Prospect Persona (15:16)
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StartCreating Irresistible Offers (13:14)
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StartAd images (14:55)
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StartUnderstanding Prospect Level of Awareness (13:52)
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StartMotivating Your Prospect (10:12)
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StartLead Magnets (12:41)
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StartHow to win the Business from your prospects current carrier (21:03)
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StartTips for improving your Ad copy, landing pages, web pages, blog posts, and advertorials (18:44)
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StartSplit Testing Ad Copy, Audiences, and Images (6:58)
Support
Available in
days
days
after you enroll
The Armory
Available in
days
days
after you enroll
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StartChoosing Your Weapons (2:39)
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StartAgency Elephant (3:34)
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StartManyChat (2:48)
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StartSurvey Gizmo (2:51)
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StartVideowrappr (1:33)
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StartBrandzooka (2:38)
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StartAdroll (3:37)
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StartLead Pages (1:48)
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StartCanva (1:44)
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StartZapier (2:16)
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StartAdespresso (2:32)
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StartBitly (1:18)
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StartFiverr.com (1:30)
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StartAdvertising Boost (2:25)
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StartIntrochamp (1:25)
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StartOutsourcely (3:33)
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StartDesignrr.io (2:35)
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StartEmoji Keyboards (1:47)
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StartFacebook Pixel Helper (1:56)
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StartRev.com (2:22)
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StartPassion Pages (4:18)
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StartAgency Page (3:30)
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StartPersonal Brand Page
Understanding the Ad Platform and Data Management
Available in
days
days
after you enroll
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StartLets Navigate this Jungle (1:39)
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StartAd Objectives Overview (9:54)
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StartLead Form Ads (7:14)
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StartPage Post Engagement Ad (3:50)
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StartVideo View Ads (9:16)
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StartWeb Traffic Ads (6:56)
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StartClick to Call Facebook ads (6:34)
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StartCampaigns, Adsets, and Ads (4:22)
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StartStaying Organized (5:10)
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StartUnderstanding Your Metrics (8:12)
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StartFinding Your Target Audiences (24:31)
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StartPlacements, Budgeting, and Scheduling (6:41)
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StartLocating Hard to Find Audiences on Facebook (13:40)
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StartCustom Audiences (7:45)
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StartLookalike Audiences (6:55)
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StartFinding People Based on Income (4:13)
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StartFinding Homeowners (3:11)
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StartCampaign Optimization (15:36)
Ad Set Up
Available in
days
days
after you enroll
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StartIntro (1:53)
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StartHow we Set up Ads (3:38)
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StartLeveraging the Ad Copy Provided in this course (2:12)
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StartMaking Sure you have ALL pixels installed - the FULL SWARM (7:44)
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StartThank You Pages (5:38)
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StartDownloading your Lead Form Leads (2:30)
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StartLanding Page Set Up (3:50)
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StartSurvey Software Set Up (5:16)
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StartLead Form Set Up (6:12)
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StartLong Form Landers / Surveys (8:45)
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StartShort Form Landers / Lead Ads / Surveys (5:22)
Contests
Available in
days
days
after you enroll
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StartWhat is Contest Advertising (1:20)
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StartTypes of Contests (4:53)
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StartWhy The Ad Works (1:05)
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StartLead Level of Intent (2:34)
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StartWeapons Needed (2:51)
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StartWhat Page am I hosting this From (2:17)
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StartTerms and Conditions / Privacy Policy (1:15)
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StartFinding Your Audience (25:05)
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StartImages (1:21)
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StartAd Copy Version (0:55)
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StartLanding Page or Lead Form (2:25)
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StartRetargeting (2:27)
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StartDrawing the Winner (2:35)
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StartIncrease Your Conversations with Additional Entries (3:56)
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StartIncrease Your Conversions with 2nd Prizes (2:52)
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StartReduce Your Prize Cost (2:02)
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StartSales Word Tracks
Promotions and Giveaways
Available in
days
days
after you enroll
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StartWhat are Promotion or Giveaway Advertising? (0:52)
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StartTypes of Promotions and Giveaways (2:30)
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StartWhy Promotions and Giveaways work (1:01)
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StartLead Level of Intent (1:28)
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StartWeapons Needed (2:17)
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StartWhat Page Do I Run This From? (2:06)
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StartTerms and Conditions (1:06)
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StartPrivacy Policy (0:09)
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StartLanding Page or Lead Form (3:21)
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StartFinding Your Audience (8:41)
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StartAd Copy Version (0:55)
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StartRetargeting (3:04)
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StartReduce Your Giveaway Costs (1:48)
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StartSales Word Tracks (0:20)
Incentive Marketing
Available in
days
days
after you enroll
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StartWhat is Incentive Marketing (2:39)
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StartWhy it Works (2:05)
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StartLead Level of Intent (2:54)
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StartWeapons Needed (2:32)
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StartWhat Page am I running this from? (1:53)
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StartFinding Your Audience (6:57)
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StartImages (2:37)
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StartAd Copy (0:55)
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StartRetargeting (2:33)
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StartSales Word Tracks (0:20)
Surveys, Quizzes, and Polls
Available in
days
days
after you enroll
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StartWhat Are Poll, Quiz, and Survey Based Advertising? (1:40)
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StartTypes of Polls, Quizzes, and Surveys (2:37)
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StartWhy it Works (2:09)
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StartLead Level of Intent (1:59)
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StartWeapons Needed (3:10)
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StartWhat Page am I running this from? (1:36)
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StartFinding Your Audience (3:02)
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StartAd Copy Version (0:55)
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StartRetargeting (10:48)
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StartSales Word Tracks
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StartRetargeting (4:48)
Affinity Advertising
Available in
days
days
after you enroll
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StartWhat is Affinity Advertising (4:02)
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StartWhy The Ad Works (1:26)
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StartLead Level of Intent (1:50)
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StartDifferent Types of Affinities (3:58)
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StartWeapons Needed (1:50)
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StartWhat Page am I running this from? (2:09)
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StartLanding Page or Lead Form? (3:30)
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StartFinding Your Audience (24:20)
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StartImage
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StartAd Copy for Ad (0:55)
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StartRetargeting (4:09)
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StartSales Word Tracks (0:20)
New and Limited Time Initiatives and Programs
Available in
days
days
after you enroll
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StartWhat is Program Based Marketing? (0:51)
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StartTypes of Program Based Marketing (1:46)
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StartWhy it Works (0:46)
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StartLead Level of Intent (1:47)
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StartWeapons Needed (2:45)
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StartWhat Page am I running this from? (1:17)
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StartAudience (4:04)
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StartImages
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StartAd Copy (0:55)
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StartLanding Page, Survey, or Lead Form? (2:52)
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StartRetargeting (5:50)
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StartSales Word Tracks
Budget Saver Ad
Available in
days
days
after you enroll
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StartWhat is a Budget Reduction Ad? (4:26)
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StartWhy it Works (1:59)
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StartWhere and How can I save these people money to deliver on my promise? (3:16)
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StartLead Level of Intent (3:20)
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StartWeapons Needed (2:53)
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StartWhat Page am I running this from? (1:18)
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StartAudience (6:47)
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StartImages (2:19)
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StartAd Copy (0:55)
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StartLanding Page or Lead Form? (0:57)
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StartRetargeting (5:50)
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StartSales Word Tracks (0:20)
Carrier Rate Reduction Opportunities
Available in
days
days
after you enroll
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StartWhat are Carrier Rate Reduction Opportunity Ads? (1:59)
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StartWhy it Works (1:40)
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StartWhat Carriers Should I Target? (1:22)
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StartLead Level of Intent (1:24)
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StartWeapons Needed (1:33)
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StartWhat Page am I running this from? (1:13)
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StartTargeting (6:33)
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StartImages (2:13)
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StartAd Copy (0:55)
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StartRetargeting (2:40)
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StartSales Word Tracks (0:20)
Joint Venture Marketing with Business Owners
Available in
days
days
after you enroll
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StartWhat is Joint Venture Marketing? (1:48)
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StartWhy it Works (4:47)
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StartLead Level of Intent (2:34)
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StartWeapons Needed (2:25)
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StartWhat Page am I Running this from? (0:50)
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StartTargeting (2:09)
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StartImages (1:19)
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StartAd Copy (1:35)
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StartLanding Page or Lead Form? (1:39)
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StartRetarget (1:55)
Business Spotlight Series
Available in
days
days
after you enroll
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StartWhat is a Business Spotlight? (1:33)
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StartWhy it Works (2:23)
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StartBiz Spotlight Series Examples (5:14)
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StartWhere am I finding all these Business Owners? (3:14)
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StartLead Level of Intent (5:46)
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StartWeapons Needed (3:22)
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StartWhat Page am I Running This From? (1:48)
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StartSample Questions For Biz Spotlight Videos (2:43)
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StartTargeting (4:37)
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StartAd Copy (0:55)
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StartLanding Page or Lead Form? (2:52)
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StartVideo View (0:44)
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StartRetargeting (4:21)
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StartSales Word Tracks (0:20)
Geotargeted - Apartment Complex Renters, Fairs, Festivals, Text To Wins..
Available in
days
days
after you enroll
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StartWhat is a Geotargeted or Geofenced Ad? (1:09)
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StartWhy They Work (2:10)
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StartLead Level of Intent (2:48)
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StartWeapons Needed (1:21)
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StartWhat Page am I running This From? (1:49)
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StartTargeting (3:28)
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StartImages (1:11)
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StartAd Copy (2:42)
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StartLanding Page or Lead Form (1:55)
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StartRetargeting (1:52)
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StartSales Word Tracks (0:20)
Income Protection
Available in
days
days
after you enroll
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StartWhat is an Income Protection Ad? (0:37)
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StartWhy it Works (1:15)
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StartLead Level of Intent (1:03)
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StartWeapons Needed (1:02)
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StartWhat Page am I Running this from? (0:36)
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StartAd Copy (0:55)
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StartImages (0:51)
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StartLanding Page or Lead Form? (1:00)
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StartRetargeting (1:00)
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StartSales Word Tracks (0:20)
Social Marketing with Direct Mail Marketing - Conceptual - Will Vary By Agency
Available in
days
days
after you enroll
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StartHow do you combine Direct Mail with Social Advertising? (1:12)
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StartWhy it Works (0:31)
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StartLead Level of Intent
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StartWeapons Needed
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StartWhat Page am I Running This From? (0:10)
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StartTargeting (1:24)
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StartImages (0:38)
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StartAd Copy (0:06)
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StartVideo View Version
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StartChatBot
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StartRetargeting
Advertorials - Conceptual - WIll Vary by Agency
Available in
days
days
after you enroll
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StartWhat is an Advertorial? (3:07)
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StartWhy it Works (2:17)
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StartLead Level of Intent (2:05)
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StartWeapons Needed (1:40)
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StartWhat Page am I Running This From? (1:47)
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StartTargeting (1:39)
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StartImages (1:18)
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StartAd Copy (4:04)
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StartLanding Page or Lead Form (0:52)
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StartVideo View Version
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StartRetargeting (1:56)
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StartSales Word Tracks (0:20)
Video Ladders - Conceptual Ad Strategy - Will Vary by Agency
Available in
days
days
after you enroll
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StartWhat is a Video Ladder Strategy? (5:21)
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StartWhy it Works (3:51)
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StartRunning for Video Views... (0:56)
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StartLead Level of Intent (0:58)
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StartWeapons Needed (2:21)
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StartWhat Page am I running this from (2:04)
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StartTargeting (2:25)
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StartImages
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StartAd Copy (1:31)
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StartLanding Page (5:43)
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StartRetargeting (5:43)
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StartSales Word Tracks
Health Insurance Ad
Available in
days
days
after you enroll
Final Expense Ad
Available in
days
days
after you enroll
Custom Audience Ad - Cross Selling - Retention Strategy
Available in
days
days
after you enroll
Custom Audience Ad - Holidays - Retention Strategy
Available in
days
days
after you enroll
Custom Audience Ad - Referrals from Book
Available in
days
days
after you enroll
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StartWhat is Custom Audience Referral Based Ads? (0:51)
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StartWhy They Work (1:20)
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StartLead Level of Intent (1:56)
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StartWeapons Needed (0:54)
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StartWhat Page am I running this from? (0:20)
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StartTargeting (3:48)
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StartAd Copy (0:55)
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StartVideo Version
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StartRetargeting (optional) (0:38)
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StartFollow Up (5:08)
Custom Audience - Servicing Your Book
Available in
days
days
after you enroll
Custom Audience - Winback Campaigns
Available in
days
days
after you enroll
Seller Leads Chatbot
Available in
days
days
after you enroll
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StartChat Bot Intro (1:23)
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StartFacebook Page and Many Chat Pro Set Up (4:09)
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StartDownload Chat Bot Template (1:21)
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StartChat Bot Overview (3:36)
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StartUpdate Opt In 2 (1:05)
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StartUpdate Opt In 1 (4:47)
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StartUpdate Home Search (1:43)
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StartUpdate Home Value Only (1:58)
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StartGreeting Message and Growth Tool Overview (2:15)
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StartRealtor Mobile Link (1:40)
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StartHome Value JSON Link (1:00)
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StartHome Value Only Link (1:10)
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StartTesting Home Value Link (3:06)
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StartSetting Up Zapier (0:45)
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StartZillow API Key (1:49)
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StartCreating Home Value Zap (7:10)
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StartTesting Home Value Zap (2:19)
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StartSelecting Image for Facebook Ad (2:59)
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StartSetting Up Facebook Ad (10:01)
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StartChat Bot Summary (1:00)
Loan Officer - Affinity
Available in
days
days
after you enroll
Loan Officer - VA
Available in
days
days
after you enroll
First Time Homebuyer
Available in
days
days
after you enroll
3% Down Conventional or FHA
Available in
days
days
after you enroll
Loan Officer - USDA
Available in
days
days
after you enroll
Gym Karate Ad #1
Available in
days
days
after you enroll
Karate Ad # 2
Available in
days
days
after you enroll
Doctor Ads
Available in
days
days
after you enroll
Dentist Ad
Available in
days
days
after you enroll
Bonus Tips and Tricks
Available in
days
days
after you enroll
Marketing Books We Recommend
Available in
days
days
after you enroll